Tag Archives for " seo copywriting "

Why you should actively avoid the passive voice

Are you aware of the risks of overusing the passive voice in your writing? In the readability analysis in our Yoast SEO plugin, we recommend using the passive voice in a maximum of 10% of your sentences. But why? In this post, I will discuss a couple of key questions about the passive voice. I’ll […]

Continue reading
  • May 29, 2019