Tag Archives for " branding "

Analyzing the 2020 presidential candidates’ logos and branding

To reach the right audience, each 2020 presidential candidate’s logo and branding needs to convey their individual message. Why? Because politicians depend on the same branding and graphic design techniques that businesses do. Great branding can play a decisive role in convincing voters and telling a persuasive, engaging story through logos, typography, color and content. […]

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  • February 21, 2020
  • NEWS

How to build a brilliant brand concept

A good brand concept is the most important starting point for any brand. What is the first thing that comes to mind when you think of Ikea? Maybe it’s blue and yellow. Or pre-assembled Swedish modernism. Or an unexplained urge to makeover your home. And don’t forget those delicious meatballs. That’s what a solid brand […]

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  • January 16, 2020
  • NEWS

5 steps to building an outstanding personal brand

Everyone knows the importance of good branding when it comes to your business—but what about building a personal brand that’s associated with you as an individual? Think Oprah. Richard Branson. The Dalai Lama. There are steps you can take to create an outstanding personal brand for yourself. There are some characters in the world of […]

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  • January 10, 2020
  • NEWS